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Why Some Nonfiction Books Spread and Others Disappear

Why Some Nonfiction Books Spread and Others Disappear

Published on: 03/20/2026

Discover why some nonfiction books spread while others disappear. Learn how reader motivation, identity, and progress shape successful nonfiction book marketing.

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Susan Friedmann

Author Marketing Mentor

Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.

Tap into Susan’s expertise with a complimentary 20-minute brainstorming session